Clarity & Confidence: A Framework for Explaining Complex Technology
Led a cross-functional effort to explain measurement technology clearly and consistently — improving understanding and building user trust.
Reimagining Participants’ Experiences: From Recruitment to Retention
Combined qualitative and quantitative insights to identify friction points in the early Nielsen home experience, redesign onboarding flows, and improve retention in a 70K-person national panel.
Scaling Research in Practice: Building Structure and Momentum
A collection of short examples showing how I streamline workflows, align stakeholders, and build scalable systems that make research more efficient and impactful.